Marketing and Digital Strategies Degree
Develop the skills you need to build a career in the fast-paced, ever-evolving world of marketing.
Marketing and Digital Strategies majors at 91¿ì²¥ University study the principles of business-to-business, business-to-consumer, and consumer-to-consumer marketing. This includes a focus on brand development, marketing research, target audience analysis, strategic business plan development, advertising and sales. Students gain a solid foundation in both business and marketing.
Marketing is the key component in the business chain that makes an idea about a business or service succeed in the marketplace. You have to reach the right customer, at the right time, with the right message. Always “on,” you are looking at trends, interpreting results, managing creative, budgeting and planning, and investigating new channels of communication. You will be in a field that is constantly in motion.